No detail missed.
No insight unseen.No competitor ahead.
PatX watches every data point across your brand 24/7, so you always know exactly what to do next, before the window closes.
Every channel · One screen
Connect your tools. We connect the dots.
Five surfaces are live today; more on the roadmap. PatX rolls them up into a single dashboard for multiple channels so you don't flip between five tabs to know what's working.
Shopify
Sales · sessions · products · customers · discounts
LiveMeta Ads
Spend · ROAS · creatives · audiences · ads deep dive
LiveGoogle Ads
Campaigns · keywords · day-over-day breakdown
Google Analytics
Channel performance · funnel · source / medium
Online P&L
Cross-channel revenue · spend · margin · CAC
Coming soonAmazon
Orders · ad spend · ACoS · top ASINs
Shopify · view 1
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Every rupee you spend should move you closer to profit.
PatX is the growth partner that makes sure it does: surfacing what's working, killing what isn't, and keeping you a step ahead of every channel and competitor.
While they're guessing, you already know.
PatX gives you an unfair advantage. Real-time intelligence on every channel, every creative, every competitor move, so your decisions are always faster, sharper, and more profitable than theirs.
· What PatX replaces
Replace this whole stack.
The five things every D2C founder uses today to keep their brand running. Plus the hidden one: your time.
Master spreadsheet
You maintain it. Forever.
11 dashboards
Each tool, each subscription.
Analyst hire
Builds reports, not strategy.
Weekly ops review
Of senior team time.
Single-channel tools
Northbeam, Triple Whale, etc.
Total replaced cost
₹1.5–2.5L / month
Plus ~25 hrs/month of your senior team's time. PatX is ₹10,000/month.
· Product walkthrough
5 min
· What's inside
Every module a D2C founder actually runs.
These aren't marketing slides. Every card below is a tab or sub-module live in your PatX dashboard today. Mocks shown reflect real product views.
01 · Command Centre
LiveEvery channel. One screen.
The home view. Total revenue, channel-level deltas, fatigue alerts, competitor moves, AI-ranked actions. Your daily 5-minute scan across Shopify, Meta, Google, Amazon, GA4.
Today · revenue
₹47.2L
↑14.2%Shopify
₹2.41L
+11%
Meta Ads
3.6×
−0.4
2.9×
−0.3
Amazon
₹22.4L
+6%
7-day blended ROAS
+0.4×Meta CPS up 18%, fatigue flagged
Today's actions
3 ready- +₹38KShift ₹15K from broad to retargeting
- −₹12KPause "Summer Reel V3", fatigue 105
- +₹22KReorder Hydra SPF, 11 days stock left
Today · revenue
₹47.2L
↑14.2%Shopify
₹2.41L
+11%
Meta Ads
3.6×
−0.4
2.9×
−0.3
Amazon
₹22.4L
+6%
7-day blended ROAS
+0.4×Meta CPS up 18%, fatigue flagged
Today's actions
3 ready- +₹38KShift ₹15K from broad to retargeting
- −₹12KPause "Summer Reel V3", fatigue 105
- +₹22KReorder Hydra SPF, 11 days stock left
02 · Single Dashboard
LiveTop win, biggest leak, today's priority.
Today's brief
- ↳ Revenue ₹2.41L ↑11% vs yesterday
- ↳ CPS ₹418, flagged, up 18%
- ↳ 3 actions queued with ₹ impact
- ↳ Minimalist cut SPF to ₹299
03 · Online P&L
Net margin, not promoted ROAS.
Revenue – ad spend – COGS – fees – returns. Daily, weekly, monthly, yearly bucketing.
| Revenue | ₹47.2L | +14% |
| Ad spend | ₹12.4L | +9% |
| COGS | ₹14.8L | +11% |
| Net margin | 28.4% | +2pp |
04 · Shopify · Cohorts
Where LTV actually leaks.
Month-over-month retention by acquisition cohort. Spot SKU and campaign rot early.
05 · Meta · Fatigue
Replace before CPS rises.
Every ad set scored on fatigue trajectory. 100+ flags replacement.
⚠ flagged at score 105 · 3 days early
06 · Meta · Creative Intelligence
Which creatives actually carry your ROAS.
Every ad scored on hook, retention, conversion. Grouped by format, offer, angle, product. Bucket analysis surfaces the 20% of creatives doing 80% of the work.
07 · Shopify · Funnel
Where visitors actually drop.
Sessions → product views → cart → checkout → orders. Drop-off at each step.
08 · Shopify · Competition
Know within 24h, not 2 weeks.
Daily crawl: competitor pricing, launches, ad library. Same-day alerts.
- PriceMinimalist cut SPF to ₹299
- CreativemCaffeine launched reel, 2.1M reach
- PromoPlum dropped 20% on Serum
09 · Google Ads
Search spend, surfaced cleanly.
Spend, clicks, conversions split by campaign type: Brand, Performance Max, Shopping, Search. Day-over-day deltas. ROAS attributed to actual orders.
Spend
₹4.8L
Conv
1,284
ROAS
2.9×
7-day spend · search
+9%10 · GA4 · Attribution
Real source / medium ROI.
GA4 sessions and conversions split by channel, attributed to orders.
11 · Amazon
Seller Central + Sponsored Ads.
Net Sales (after fees), Sponsored Products spend, ACOS, Net ROAS. Same combo chart you have for Shopify, but for Amazon.
⚡ Early access. Onboarding now
· Problems we solve
Six things you do every morning that PatX automates.
Read these. If even three of them aren't true today, you don't need PatX. If five are, you should already have a demo booked.
Problem 01
11 dashboards. 0 clarity.
One tab per channel. None of them talk to each other. You stitch the picture mentally.
Problem 02
No visible trends.
Raw numbers, no direction. You can't see what's changing underneath.
Problem 03
40 minutes for one question.
"How did we do yesterday?" Three logins, two exports, one spreadsheet. Every morning.
Problem 04
Reports, not strategy.
3 hrs/day of senior time gone to data wrangling. 60 hrs/month not spent on growth.
Problem 05
Context resets every session.
Diwali spike looks like organic growth. Tools don't learn your business.
Problem 06
Competitors move first.
Pricing cuts, new launches, fresh creatives. You find out a week later.
· The framework
PatX = the loop your brand should run daily.
Predict · Analyze · Target · eXecute. Four operations, automated end-to-end. The acronym isn't marketing. It's how the product is built.
Predict
Spot what's coming.
- Creative fatigue scoring
- Stock-out alerts vs lead time
- Daily competitor crawl
- Seasonal pattern detection
Analyze
See patterns clearly.
- Trend lines on every metric
- One-click period comparison
- Real ROAS vs promoted ROAS
- Cohorts, retention, AOV by SKU
Target
Place the next rupee.
- Per-SKU break-even CPS
- Audience pockets that convert
- Creative concept performance
- Cross-channel budget shifts
eXecute
Decide, every morning.
- One screen, not 11 tabs
- AI-ranked actions with ₹ impact
- 5-minute morning brief
- Alerts pushed to you, live
· Compounding intelligence
Smarter every month.
Most analytics tools show you what happened. PatX learns what your numbers mean and starts suggesting what to do next. By month 3, it knows your seasonal patterns and proposes your next offer calendar based on what worked before.
Day 1
Connected & live
- Channels unified
- Data backfilled
- Baselines set
Week 1
Context added
- Offer calendar
- Promoted vs real ROAS
- Price floors
Month 2
Intelligence layer
- Seasonal patterns
- Budget recs sharpen
- Competitor alerts
Month 3+
Strategic planning
- Suggests offer calendars
- Predicts creative refresh
- Quantifies competitor impact
· Channels
Every channel your brand sells on.
One OAuth click per channel. Read-only access. No API keys, no developer needed.
Shopify
LiveMeta Ads
LiveGoogle Ads
LiveGoogle Analytics
LiveAmazon
BetaNykaa
RoadmapFlipkart
RoadmapMeesho
RoadmapBlinkit
RoadmapZepto
RoadmapInstamart
Roadmap· Customer story
“PatX caught a ₹130 CPS rise that crept up over 17 days. Slow enough that nobody on the team noticed. Fast enough to quietly bleed margin. Saved us about ₹2L before the next ad set ran. No analyst, no spreadsheet. Just an alert with the rupee impact attached.”
Founder
D2C skincare brand · ₹4.2Cr ARR · Anonymized at request
+₹130
CPS rise
17 days
Detection
₹2L+
Saved
· Pricing
Transparent. Per brand. No annual lock-in.
Book a free demo, every module unlocked. After that, ₹10,000/month per brand, or ₹99,999/year and save ~17%. Less than an hour of your senior team's time each day.
Book a Demo
₹0
30-min walkthrough
See every module on your own data. No credit card. No watermarks.
- All Live channels
- Morning brief AI
- Fatigue scoring
- Competitor tracking
- Cohorts & retention
Brand
Most picked₹10,000
/ month
or ₹99,999 / year · save ~17%
For a single D2C brand. Unlimited users. Every channel.
- Everything in Free
- 1 brand, unlimited users
- All Live + Beta channels (incl. Amazon)
- Custom alerts & thresholds
- Founder-level support · email + chat
Brand doing ₹50Cr+ ARR or running an agency? Talk to us →
Founder
· Founder note
I built PatX because I was tired of opening 11 tabs every morning.
Hi, I'm Gaurav. I've run paid acquisition for 10+ D2C brands over the last few years. Every morning starts the same way. Shopify, Meta, Google, Amazon, Nykaa, Blinkit, master sheet, WhatsApp the media buyer, fix the formulas, finally make a decision.
PatX is the tool we built for ourselves first. Every module exists because weneeded it before we could justify charging another founder for it. Fatigue scoring, cohort retention, competitor crawls, real-vs-promoted ROAS. None of it is theory. It's caught real burns on real brands.
If you're a D2C founder running ₹50L+ revenue across 4-5 channels, I think you'll get more value out of a 30-min demo than most ₹50K/month tools you've paid for. If not, we'll refund any month you weren't happy with. No questions, no contract.
· Try it
Stop running your brand
on guesswork.
Free 30-min demo. Every module unlocked. ₹0 until you're convinced. Live in 15 minutes.
★ No credit card · ★ Cancel anytime · ★ First insights in 24h
PatX = Predict · Analyze · Target · eXecute. It's the loop every D2C brand should run every day. Predict what's coming (fatigue, stockouts, competitor moves), analyze patterns in real time, target the right rupee at the right place, and execute decisions in 5 minutes instead of 75. PatX automates that loop across all 11 channels you sell on.